Viral marketing as a tool among Indian hotels - by star category 2017

Published by Sandhya Keelery, Aug 30, 2024
This statistic describes the results of a survey among hotels about the usage of viral marketing in the marketing mix across Indian hotels in the 2017 financial year, based on star category. During the measured time period, around 18.6 percent of 3-star hotels across India used viral marketing as a marketing tool.

Usage of viral marketing in the mix among hotels across India in FY 2017, by star category

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Release date

February 2018

Region

India

Survey time period

FY 2017

Number of respondents

966 respondents

Special properties

India's financial year starts in April and ends in March. For example, FY 2017 started in April 2016 and ended in March 2017.

Method of interview

Questionnaire

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