Social media usage Australia 2019 by brand

Published by
Christopher Hughes,
Jan 3, 2023
Facebook was considered the most used social network site in Australia in 2019, amounting to approximately 71 percent of respendents. This was followed by Instagram and Whatsapp, which amount to approximately 44 percent and 31 percent of respondents respectively.

Use of social networking sites in Australia as of March 2019, by brand

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Sources

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Release date

May 2019

Region

Australia

Survey time period

First quarter of 2019

Number of respondents

1,021 respondents

Age group

12 years and older

Method of interview

Telephone interview

Supplementary notes

Note: Data weighted to national 12+ population figures.

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Overview

8

Usage

7

Performance

7

Facebook

7

Instagram

5

LinkedIn

5

TikTok

4

Twitter

6

Messaging platforms

5

Social media advertising

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Spotlight: Spanish influencer market

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