Social media usage Australia 2018 by age
Most used social media platform
Australia has one the highest active social media penetration rates internationally, with most of the population holding an account on a social network platform. This is partially due to the country’s high internet penetration rate and heavy influence from the western world with regard to internet and social media trends. For a country of slightly more than 24 million people, it is estimated that more than 18 million citizens have an account on a social media. Furthermore, Facebook dominates the market with more than double the number of users compared to the second-placed platform Instagram.
Reasons for using social networking sites
There are various reasons that Australians use social networking sites with the main reason being to catch up/keep in touch with family and friends. While this applies to all age groups, the younger generation have more reasons to stay engaged on social media while the elderly mainly uses social media solely for friends and family.