Lidl market share in supermarket retail in the Netherlands 2012-2024

Published by

Apr 9, 2025

Between 2012 and 2024, the market share of discounter chain Lidl in Dutch supermarket retail has increased from 7.5 percent in the first year to around 11 percent in 2018. In the following years, Lidl's market share has stabilised around that figure, peaking at 11.1 percent as of 2024.

For an overview of the development of the number of Lidl stores in the Netherlands, please check this statistic.

Market share of Lidl in supermarket retail* in the Netherlands, from 2012 to 2024

Characteristic	Market share
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Release date

January 2025

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Region

Netherlands

Survey time period

2012 to 2024

Supplementary notes

*Including discount stores.

Figures for 2024 were calculated by FMCG Opleidingen based on data released by NielsenIQ.

Figures prior to 2021 were previously published by the source.

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