Reasons for purchasing luxury goods in stores in France 2016
This statistic shows the reasons given by French consumers for purchasing luxury articles in physical stores rather than online in 2015. Almost 70 percent of respondents liked buying luxury goods in physical stores as they could see and touch the product. About 20 percent of interviewees were also afraid of product counterfeits when shopping online. The experience of being a luxury client when entering the store was also quoted by 14 percent.
