Luxury products : reasons to purchase them online in France 2016

Published by Statista Research Department, Jun 1, 2016
This statistic presents the main motives for purchasing luxury products online in France in 2016. The results of this survey reveals that the two most important reasons for buying luxury goods online were the special offers, which online shoppers can benefit from, as well as the larger choice of products compared to a luxury store. The value of the luxury goods market in France reached 20 billion euros in 2016.

Reasons for purchasing luxury products online in France in 2016

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Source

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Release date

June 2016

Region

France

Survey time period

March to April 2016

Number of respondents

31 respondents

Age group

25-65 years

Special properties

people who purchase luxury goods online and who earn over 100.000 euros per annum

Method of interview

Face-to-face interview, online survey

Supplementary notes

This question was phrased by the source as follows: "Pour quelles raisons avez-vous fait cet achat [MARQUE ET CATÉGORIE] sur Internet ?"
The source does not provide information regarding multiple answering options.

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