Italy: reasons for choosing food products Italy 2015
This statistic illustrates the aspects of a food product that Italian adults prioritized when shopping for groceries in 2015. According to the survey results, the majority of respondents (one in three) paid the most attention to the quality and wholesomeness of food products, while almost one in four stated that their shopping choices were mostly driven by the price tag. Another decisive factor for Italian consumers was the origin of food products.