Western tourists' awareness of tourism assets Japan 2016

Breakdown of western tourists' awareness of Japan's major tourism assets in 2016, by type of attraction

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Release date

October 2016

Region

Japan

Survey time period

April 2016

Number of respondents

3,077 respondents

Special properties

figures show the percentage of tourists who answered "know the asset"

Supplementary notes

Ranking of attractiveness out of 36 assets in Japan chosen for the concept test.

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8

Inbound tourism

8

Domestic tourism

5

Outbound tourism

5

European travelers

5

Accommodation

5

Travel companies

4

Further related statistics

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