This statistic describes the results of a survey among hotels about the usage of merchandising in the marketing mix across Indian hotels in the 2017 financial year, based on star category. During the measured time period, about 55.1 percent of 4-star hotels across India used merchandising as a marketing tool.
Usage of merchandising in the marketing mix among hotels across India in FY 2017, by star category
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HVS Global Hospitality Services. (February 21, 2018). Usage of merchandising in the marketing mix among hotels across India in FY 2017, by star category [Graph]. In Statista. Retrieved September 26, 2024, from https://www.statista.com/statistics/729312/merchandising-usage-among-hotels-by-star-category-india/
HVS Global Hospitality Services. "Usage of merchandising in the marketing mix among hotels across India in FY 2017, by star category." Chart. February 21, 2018. Statista. Accessed September 26, 2024. https://www.statista.com/statistics/729312/merchandising-usage-among-hotels-by-star-category-india/
HVS Global Hospitality Services. (2018). Usage of merchandising in the marketing mix among hotels across India in FY 2017, by star category. Statista. Statista Inc.. Accessed: September 26, 2024. https://www.statista.com/statistics/729312/merchandising-usage-among-hotels-by-star-category-india/
HVS Global Hospitality Services. "Usage of Merchandising in The Marketing Mix among Hotels across India in Fy 2017, by Star Category." Statista, Statista Inc., 21 Feb 2018, https://www.statista.com/statistics/729312/merchandising-usage-among-hotels-by-star-category-india/
HVS Global Hospitality Services, Usage of merchandising in the marketing mix among hotels across India in FY 2017, by star category Statista, https://www.statista.com/statistics/729312/merchandising-usage-among-hotels-by-star-category-india/ (last visited September 26, 2024)
Usage of merchandising in the marketing mix among hotels across India in FY 2017, by star category [Graph], HVS Global Hospitality Services, February 21, 2018. [Online]. Available: https://www.statista.com/statistics/729312/merchandising-usage-among-hotels-by-star-category-india/