This statistic describes the results of a survey among hotels about the usage of loyalty card programs in the marketing mix across Indian hotels in the 2017 financial year, based on star category. During the measured time period, around 55.6 percent of heritage hotels across India had a loyalty card program as part of their marketing mix.
Usage of loyalty card programs in the marketing mix among hotels across India in FY 2017, by star category
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HVS Global Hospitality Services. (February 21, 2018). Usage of loyalty card programs in the marketing mix among hotels across India in FY 2017, by star category [Graph]. In Statista. Retrieved November 04, 2024, from https://www.statista.com/statistics/729291/loyalty-card-program-usage-among-hotels-by-star-category-india/
HVS Global Hospitality Services. "Usage of loyalty card programs in the marketing mix among hotels across India in FY 2017, by star category." Chart. February 21, 2018. Statista. Accessed November 04, 2024. https://www.statista.com/statistics/729291/loyalty-card-program-usage-among-hotels-by-star-category-india/
HVS Global Hospitality Services. (2018). Usage of loyalty card programs in the marketing mix among hotels across India in FY 2017, by star category. Statista. Statista Inc.. Accessed: November 04, 2024. https://www.statista.com/statistics/729291/loyalty-card-program-usage-among-hotels-by-star-category-india/
HVS Global Hospitality Services. "Usage of Loyalty Card Programs in The Marketing Mix among Hotels across India in Fy 2017, by Star Category." Statista, Statista Inc., 21 Feb 2018, https://www.statista.com/statistics/729291/loyalty-card-program-usage-among-hotels-by-star-category-india/
HVS Global Hospitality Services, Usage of loyalty card programs in the marketing mix among hotels across India in FY 2017, by star category Statista, https://www.statista.com/statistics/729291/loyalty-card-program-usage-among-hotels-by-star-category-india/ (last visited November 04, 2024)
Usage of loyalty card programs in the marketing mix among hotels across India in FY 2017, by star category [Graph], HVS Global Hospitality Services, February 21, 2018. [Online]. Available: https://www.statista.com/statistics/729291/loyalty-card-program-usage-among-hotels-by-star-category-india/
