This statistic describes the results of a survey among hotels about the usage of direct mail as a part of the marketing mix of Indian hotels in the 2017 financial year, based on star category. During the measured time period, around 93.9 percent of 4-star hotels used direct mail advertising as part of their marketing mix.
Usage of direct mail in the marketing mix among hotels across India in FY 2017, by star category
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
HVS Global Hospitality Services. (February 21, 2018). Usage of direct mail in the marketing mix among hotels across India in FY 2017, by star category [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/729278/direct-mail-among-hotels-by-star-category-india/
HVS Global Hospitality Services. "Usage of direct mail in the marketing mix among hotels across India in FY 2017, by star category." Chart. February 21, 2018. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/729278/direct-mail-among-hotels-by-star-category-india/
HVS Global Hospitality Services. (2018). Usage of direct mail in the marketing mix among hotels across India in FY 2017, by star category. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/729278/direct-mail-among-hotels-by-star-category-india/
HVS Global Hospitality Services. "Usage of Direct Mail in The Marketing Mix among Hotels across India in Fy 2017, by Star Category." Statista, Statista Inc., 21 Feb 2018, https://www.statista.com/statistics/729278/direct-mail-among-hotels-by-star-category-india/
HVS Global Hospitality Services, Usage of direct mail in the marketing mix among hotels across India in FY 2017, by star category Statista, https://www.statista.com/statistics/729278/direct-mail-among-hotels-by-star-category-india/ (last visited December 23, 2024)
Usage of direct mail in the marketing mix among hotels across India in FY 2017, by star category [Graph], HVS Global Hospitality Services, February 21, 2018. [Online]. Available: https://www.statista.com/statistics/729278/direct-mail-among-hotels-by-star-category-india/
