This statistic presents the results of a survey among singles in Germany on the most popular deodorant brands compared to the population in 2020. That year, 17 percent of German singles aged up to 49 years preferred Axe deodorants.
Leading deodorant brands among singles in Germany compared to the population in 2020
Characteristic
Single up to 49 years old
Singles total
Total population
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German-speaking interview; deodorant used in the last 4 weeks
Method of interview
Computer-assisted personal interviews (CAPI)
Supplementary notes
For this survey, singles were those who lived in a one-person household.
Information on total sample:
2020: 23,138 respondents, projection to 70.63 million people
Information on the target group "Singles":
8,178 respondents, projection to 21.97 million people.
Information on target group "Singles up to 49 years of age":
4,011 respondents, projection to 11.78 million people
Further information on methodology can be found here. The survey question was asked in the following wording: "Which of the following deodorant brands have you personally used in the last 4 weeks?"
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VuMA. (November 18, 2020). Leading deodorant brands among singles in Germany compared to the population in 2020 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/729245/most-popular-deodorant-brands-among-singles-germany/
VuMA. "Leading deodorant brands among singles in Germany compared to the population in 2020." Chart. November 18, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/729245/most-popular-deodorant-brands-among-singles-germany/
VuMA. (2020). Leading deodorant brands among singles in Germany compared to the population in 2020. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/729245/most-popular-deodorant-brands-among-singles-germany/
VuMA. "Leading Deodorant Brands among Singles in Germany Compared to The Population in 2020." Statista, Statista Inc., 18 Nov 2020, https://www.statista.com/statistics/729245/most-popular-deodorant-brands-among-singles-germany/
VuMA, Leading deodorant brands among singles in Germany compared to the population in 2020 Statista, https://www.statista.com/statistics/729245/most-popular-deodorant-brands-among-singles-germany/ (last visited July 22, 2024)
Leading deodorant brands among singles in Germany compared to the population in 2020 [Graph], VuMA, November 18, 2020. [Online]. Available: https://www.statista.com/statistics/729245/most-popular-deodorant-brands-among-singles-germany/
