This data presents the results of a survey on the number of deodorant users in Germany from 2017 to 2020, by brand. In 2020, 8.68 million people used Axe deodorants, while 8.08 million preferred Rexona.
Number of deodorant users in Germany from 2017 to 2020, by brand
(in millions)
Characteristic
Trading brands (from e.g. supermarkets, drug stores, discounters)
* Until 2013 Nivea, from 2014 Nivea/Nivea MEN, from 2015 separate once again.
Information on main unit:
Base: German-speaking population from 14 years of age.
Information on total sample:
2017: 23,106 respondents, projection to 70.09 million people
2018: 23,086 respondents, projection to 70.45 million people
2019: 23,120 respondents, projection to 70.60 million people
2020: 23,138 respondents, projection to 70.63 million people
The values presented here refer to the following studies: 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021. Further information on methodology is available here.
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VuMA. (November 18, 2020). Number of deodorant users in Germany from 2017 to 2020, by brand (in millions) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/729130/deodorant-user-numbers-by-brand-germany/
VuMA. "Number of deodorant users in Germany from 2017 to 2020, by brand (in millions)." Chart. November 18, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/729130/deodorant-user-numbers-by-brand-germany/
VuMA. (2020). Number of deodorant users in Germany from 2017 to 2020, by brand (in millions). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/729130/deodorant-user-numbers-by-brand-germany/
VuMA. "Number of Deodorant Users in Germany from 2017 to 2020, by Brand (in Millions)." Statista, Statista Inc., 18 Nov 2020, https://www.statista.com/statistics/729130/deodorant-user-numbers-by-brand-germany/
VuMA, Number of deodorant users in Germany from 2017 to 2020, by brand (in millions) Statista, https://www.statista.com/statistics/729130/deodorant-user-numbers-by-brand-germany/ (last visited November 21, 2024)
Number of deodorant users in Germany from 2017 to 2020, by brand (in millions) [Graph], VuMA, November 18, 2020. [Online]. Available: https://www.statista.com/statistics/729130/deodorant-user-numbers-by-brand-germany/
