Liberty Mutual’s New Car Replacement commercial was by far the most advertised service on national TV in the U.S. in the measured period. IdenTV calculated that the ad appeared on television nearly 23 thousand times in a span of one quarter - that’s an average of 250 airings per day.
How much does it cost to advertise on TV?
TV advertising costs are based on a cost-per-mille (CPM) calculation – how much it costs for a thousand people to see the commercial. Then the advertising space is sold upfront before each broadcast season. And so, in the 2018/19 season, CPM for broadcast network advertising surpassed 30 U.S. dollars, while cable TV CPM was a little more than half of that amount.
Who spends most on TV advertising?
Procter & Gamble is the champion of advertising, and so it is not surprising that the company leads the rankings of largest TV advertisers on both broadcast and cable networks as well, with ad expenditures amounting to nearly 1.8 billion U.S dollars. Apart from P&G, other significant spenders include auto makers such as Ford or General Motors; CPG producers, e.g. Pfizer and PepsiCo; as well as telcos like AT&T or T-Mobile.
Leading products and services advertised on TV in the United States in 4th quarter 2018, by number of ad occurrences
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Number of times ad ran on TV
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IDenTV. (February 25, 2019). Leading products and services advertised on TV in the United States in 4th quarter 2018, by number of ad occurrences [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/728470/most-advertised-products-on-tv-ad-count/
IDenTV. "Leading products and services advertised on TV in the United States in 4th quarter 2018, by number of ad occurrences." Chart. February 25, 2019. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/728470/most-advertised-products-on-tv-ad-count/
IDenTV. (2019). Leading products and services advertised on TV in the United States in 4th quarter 2018, by number of ad occurrences. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/728470/most-advertised-products-on-tv-ad-count/
IDenTV. "Leading Products and Services Advertised on Tv in The United States in 4th Quarter 2018, by Number of Ad Occurrences." Statista, Statista Inc., 25 Feb 2019, https://www.statista.com/statistics/728470/most-advertised-products-on-tv-ad-count/
IDenTV, Leading products and services advertised on TV in the United States in 4th quarter 2018, by number of ad occurrences Statista, https://www.statista.com/statistics/728470/most-advertised-products-on-tv-ad-count/ (last visited August 24, 2024)
Leading products and services advertised on TV in the United States in 4th quarter 2018, by number of ad occurrences [Graph], IDenTV, February 25, 2019. [Online]. Available: https://www.statista.com/statistics/728470/most-advertised-products-on-tv-ad-count/