Amazon Prime Day marketplace sales share worldwide 2015-2022

Published by Daniela Coppola, Sep 25, 2023
In 2022, third-party vendors accounted for approximately 37 percent of Amazon Prime Day sales, down from 45.5 percent in 2015. Prime Day was created in 2015 to celebrate Amazon's 20th birthday, and shoppers need to be members of Amazon Prime to take advantage of the sales.

Distribution of global Amazon Prime Day marketplace sales from 2015 to 2022, by type

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Release date

July 2022

Region

Worldwide

Survey time period

2015 to 2022

Special properties

all values are estimates

Supplementary notes

Sales include sales of marketplace merchants' inventory.

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