In 2022, third-party vendors accounted for approximately 37 percent of Amazon Prime Day sales, down from 45.5 percent in 2015. Prime Day was created in 2015 to celebrate Amazon's 20th birthday, and shoppers need to be members of Amazon Prime to take advantage of the sales.
Distribution of global Amazon Prime Day marketplace sales from 2015 to 2022, by type
Characteristic
Marketplace products
Amazon's products
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Digital Commerce 360. (July 14, 2022). Distribution of global Amazon Prime Day marketplace sales from 2015 to 2022, by type [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/728150/annual-amazon-prime-day-marketplace-sales-share/
Digital Commerce 360. "Distribution of global Amazon Prime Day marketplace sales from 2015 to 2022, by type." Chart. July 14, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/728150/annual-amazon-prime-day-marketplace-sales-share/
Digital Commerce 360. (2022). Distribution of global Amazon Prime Day marketplace sales from 2015 to 2022, by type. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/728150/annual-amazon-prime-day-marketplace-sales-share/
Digital Commerce 360. "Distribution of Global Amazon Prime Day Marketplace Sales from 2015 to 2022, by Type." Statista, Statista Inc., 14 Jul 2022, https://www.statista.com/statistics/728150/annual-amazon-prime-day-marketplace-sales-share/
Digital Commerce 360, Distribution of global Amazon Prime Day marketplace sales from 2015 to 2022, by type Statista, https://www.statista.com/statistics/728150/annual-amazon-prime-day-marketplace-sales-share/ (last visited August 24, 2024)
Distribution of global Amazon Prime Day marketplace sales from 2015 to 2022, by type [Graph], Digital Commerce 360, July 14, 2022. [Online]. Available: https://www.statista.com/statistics/728150/annual-amazon-prime-day-marketplace-sales-share/