Popular product categories purchased by Amazon Prime Day shoppers in the U.S. 2024

Published by Daniela Coppola, Jul 30, 2024

Some 27 percent of U.S. Amazon Prime buyers bought apparel and shoes in occasion of the Amazon Prime Day in July 2024. During the survey period, it was found that 26 percent of responding Prime Day purchasers in the United States had purchased home goods during the sales event.

Leading product categories purchased by Amazon Prime Day shoppers in the United States in 2024

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Release date

July 2024

Region

United States

Survey time period

July 16 and 17, 2024

Number of respondents

7,311 respondents

Age group

18 years and older

Special properties

verified buyers

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Statistics on " Amazon Prime Day "

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Other statistics that may interest you Amazon Prime Day

Overview

5

Prime Day sales

7

Online shopping

7

Online advertising

4

Further related statistics

18

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Statistics

Topics

Amazon Prime DayE-commerce worldwideAmazonAmazon PrimeAmazon Prime Video
Access all statistics starting from $2,388 USD yearly *

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