This statistic shows the results of a survey displaying the share of respondents who installed or considered installing an ad blocker after seeing an ad on the internet that caused a purchase in Sweden in 2017. During the survey period, 15 percent of Swedish respondents stated to have installed an ad blocker. 35 percent of individuals interviewed have not installed or considered installing an ad blocker, yet.
Have ads that made you purchase ever led you to install or consider installing an ad blocker?
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Share of respondents
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This question was phrased by the source as follows: "Har denna reklam kopplat till dina inköp på nätet fått dig att installera eller överväga att installera en s.k. reklamblockerare (Ad Blocker)?"
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Sveriges Annonsörer. (June 8, 2017). Have ads that made you purchase ever led you to install or consider installing an ad blocker? [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/727485/survey-on-installing-ad-blockers-in-sweden/
Sveriges Annonsörer. "Have ads that made you purchase ever led you to install or consider installing an ad blocker?." Chart. June 8, 2017. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/727485/survey-on-installing-ad-blockers-in-sweden/
Sveriges Annonsörer. (2017). Have ads that made you purchase ever led you to install or consider installing an ad blocker?. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/727485/survey-on-installing-ad-blockers-in-sweden/
Sveriges Annonsörer. "Have Ads That Made You Purchase Ever Led You to Install or Consider Installing An Ad Blocker?." Statista, Statista Inc., 8 Jun 2017, https://www.statista.com/statistics/727485/survey-on-installing-ad-blockers-in-sweden/
Sveriges Annonsörer, Have ads that made you purchase ever led you to install or consider installing an ad blocker? Statista, https://www.statista.com/statistics/727485/survey-on-installing-ad-blockers-in-sweden/ (last visited August 25, 2024)
Have ads that made you purchase ever led you to install or consider installing an ad blocker? [Graph], Sveriges Annonsörer, June 8, 2017. [Online]. Available: https://www.statista.com/statistics/727485/survey-on-installing-ad-blockers-in-sweden/
