Survey on usage of marketing channels in Sweden 2017
This statistic shows the results of a survey on the usage of marketing channels in Sweden during the 2nd quarter of 2017. During the survey period, 55.2 percent of Swedish respondents stated to be using print media as marketing channels. Most of individuals interviewed (86.6 percent) used social media in the 2nd quarter of 2017.
Marketing channels represent the link between the supplier and the customer. There are two types of channels: sales and communication channels. The first ones are necessary to move goods from the point of production to the point of consumption, whereas communication channels convey the messages via various media, such as newspapers or TV.
Marketing channels represent the link between the supplier and the customer. There are two types of channels: sales and communication channels. The first ones are necessary to move goods from the point of production to the point of consumption, whereas communication channels convey the messages via various media, such as newspapers or TV.
