This statistic shows the results of a survey on the duration of in-stream video advertising formats in Europe as of March 2017. The survey found that a length of 30 seconds was the most common duration for pre-roll ads, at 41 percent.
Share of in-stream video advertising formats in Europe in 2017, by duration
Characteristic
5 secs
10 secs
20 secs
30 secs
40 secs+
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IAB (U.S.). (April 26, 2017). Share of in-stream video advertising formats in Europe in 2017, by duration [Graph]. In Statista. Retrieved July 05, 2024, from https://www.statista.com/statistics/727003/in-steam-video-ad-formats-by-duration-in-europe/
IAB (U.S.). "Share of in-stream video advertising formats in Europe in 2017, by duration." Chart. April 26, 2017. Statista. Accessed July 05, 2024. https://www.statista.com/statistics/727003/in-steam-video-ad-formats-by-duration-in-europe/
IAB (U.S.). (2017). Share of in-stream video advertising formats in Europe in 2017, by duration. Statista. Statista Inc.. Accessed: July 05, 2024. https://www.statista.com/statistics/727003/in-steam-video-ad-formats-by-duration-in-europe/
IAB (U.S.). "Share of In-stream Video Advertising Formats in Europe in 2017, by Duration." Statista, Statista Inc., 26 Apr 2017, https://www.statista.com/statistics/727003/in-steam-video-ad-formats-by-duration-in-europe/
IAB (U.S.), Share of in-stream video advertising formats in Europe in 2017, by duration Statista, https://www.statista.com/statistics/727003/in-steam-video-ad-formats-by-duration-in-europe/ (last visited July 05, 2024)
Share of in-stream video advertising formats in Europe in 2017, by duration [Graph], IAB (U.S.), April 26, 2017. [Online]. Available: https://www.statista.com/statistics/727003/in-steam-video-ad-formats-by-duration-in-europe/