This statistic show the results of a survey on the duration of out-stream video advertising formats in Europe as of March 2017. The survey found that a length of 30 seconds was the most common duration for in-article, in-page and in-text ads, at 32 percent.
Share of out-stream video advertising formats in Europe in 2017, by duration
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB (U.S.). (April 26, 2017). Share of out-stream video advertising formats in Europe in 2017, by duration [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/726997/out-stream-video-ad-formats-by-duration-in-europe/
IAB (U.S.). "Share of out-stream video advertising formats in Europe in 2017, by duration." Chart. April 26, 2017. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/726997/out-stream-video-ad-formats-by-duration-in-europe/
IAB (U.S.). (2017). Share of out-stream video advertising formats in Europe in 2017, by duration. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/726997/out-stream-video-ad-formats-by-duration-in-europe/
IAB (U.S.). "Share of Out-stream Video Advertising Formats in Europe in 2017, by Duration." Statista, Statista Inc., 26 Apr 2017, https://www.statista.com/statistics/726997/out-stream-video-ad-formats-by-duration-in-europe/
IAB (U.S.), Share of out-stream video advertising formats in Europe in 2017, by duration Statista, https://www.statista.com/statistics/726997/out-stream-video-ad-formats-by-duration-in-europe/ (last visited November 05, 2024)
Share of out-stream video advertising formats in Europe in 2017, by duration [Graph], IAB (U.S.), April 26, 2017. [Online]. Available: https://www.statista.com/statistics/726997/out-stream-video-ad-formats-by-duration-in-europe/