Out-stream ads: value by format in Europe 2017| Statista

This statistic show the results of a survey on the average value of out-stream video advertising formats in Europe as of March 2017, broken down by format. The survey found that in-article, in-page and in-text ads were the most valued format for out-stream video advertising. On a scale between 1 and 5 (1 being low and 5 being high), this format scored an average of 3.35 from respondents.

Average value of out-stream video advertising formats in Europe in 2017, by format

Characteristic	Average value (1=low to 5=high)*
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Release date

April 2017

More information

Region

Europe

Survey time period

January to March 2017

Number of respondents

642 respondents

Method of interview

Online survey

Supplementary notes

* The source adds the following information: "The survey asked respondents about how they value the video ad formats in terms of ROI for advertisers and agencies and value for publishers, the respondents placed a value between 1 and 5 (1 being low and 5 being high) on each format."

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