This statistic show the results of a survey on the average value of broadcast/TV video advertising formats in Europe as of March 2017, broken down by format. The survey found that 30 sec spot ads were the most valued format for broadcast/TV video advertising. On a scale between 1 and 5 (1 being low and 5 being high), this format scored an average of 3.21 from respondents.
Average value of broadcast and television video advertising formats in Europe in 2017
Characteristic
Average value (1=low to 5=high)*
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* The source adds the following information: "The survey asked respondents about how they value the video ad formats in terms of ROI for advertisers and agencies and value for publishers, the respondents placed a value between 1 and 5 (1 being low and 5 being high) on each format."
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IAB (U.S.). (April 26, 2017). Average value of broadcast and television video advertising formats in Europe in 2017 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/726941/broadcast-tv-ads-value-by-format-in-europe/
IAB (U.S.). "Average value of broadcast and television video advertising formats in Europe in 2017." Chart. April 26, 2017. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/726941/broadcast-tv-ads-value-by-format-in-europe/
IAB (U.S.). (2017). Average value of broadcast and television video advertising formats in Europe in 2017. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/726941/broadcast-tv-ads-value-by-format-in-europe/
IAB (U.S.). "Average Value of Broadcast and Television Video Advertising Formats in Europe in 2017." Statista, Statista Inc., 26 Apr 2017, https://www.statista.com/statistics/726941/broadcast-tv-ads-value-by-format-in-europe/
IAB (U.S.), Average value of broadcast and television video advertising formats in Europe in 2017 Statista, https://www.statista.com/statistics/726941/broadcast-tv-ads-value-by-format-in-europe/ (last visited August 24, 2024)
Average value of broadcast and television video advertising formats in Europe in 2017 [Graph], IAB (U.S.), April 26, 2017. [Online]. Available: https://www.statista.com/statistics/726941/broadcast-tv-ads-value-by-format-in-europe/
