This statistic shows the results of a survey on the broadcast and television video advertising formats used by advertisers either frequently or sometimes in Europe as of March 2017, broken down by device. The survey found 30 sec spot ads were the most used format for broadcast/TV video advertising across all devices. The format was most often used for ads accessed via PC and tablet with 46 percent of responding advertisers stating to use 30 sec spot ads for these devices each.
Broadcast and television video advertising formats used by advertisers in Europe in 2017, by device
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Broadcast and television video advertising formats used by advertisers in Europe in 2017, by device
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IAB (U.S.). (April 26, 2017). Broadcast and television video advertising formats used by advertisers in Europe in 2017, by device [Graph]. In Statista. Retrieved January 23, 2025, from https://www.statista.com/statistics/726919/advertisers-video-ad-broadcast-tv-formats-used-by-device-in-europe/
IAB (U.S.). "Broadcast and television video advertising formats used by advertisers in Europe in 2017, by device." Chart. April 26, 2017. Statista. Accessed January 23, 2025. https://www.statista.com/statistics/726919/advertisers-video-ad-broadcast-tv-formats-used-by-device-in-europe/
IAB (U.S.). (2017). Broadcast and television video advertising formats used by advertisers in Europe in 2017, by device. Statista. Statista Inc.. Accessed: January 23, 2025. https://www.statista.com/statistics/726919/advertisers-video-ad-broadcast-tv-formats-used-by-device-in-europe/
IAB (U.S.). "Broadcast and Television Video Advertising Formats Used by Advertisers in Europe in 2017, by Device." Statista, Statista Inc., 26 Apr 2017, https://www.statista.com/statistics/726919/advertisers-video-ad-broadcast-tv-formats-used-by-device-in-europe/
IAB (U.S.), Broadcast and television video advertising formats used by advertisers in Europe in 2017, by device Statista, https://www.statista.com/statistics/726919/advertisers-video-ad-broadcast-tv-formats-used-by-device-in-europe/ (last visited January 23, 2025)
Broadcast and television video advertising formats used by advertisers in Europe in 2017, by device [Graph], IAB (U.S.), April 26, 2017. [Online]. Available: https://www.statista.com/statistics/726919/advertisers-video-ad-broadcast-tv-formats-used-by-device-in-europe/
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