Broadcast/TV video ad formats used by advertisers in Europe 2017, by device

Published by
J. G. Navarro,
Jan 5, 2023
This statistic shows the results of a survey on the broadcast and television video advertising formats used by advertisers either frequently or sometimes in Europe as of March 2017, broken down by device. The survey found 30 sec spot ads were the most used format for broadcast/TV video advertising across all devices. The format was most often used for ads accessed via PC and tablet with 46 percent of responding advertisers stating to use 30 sec spot ads for these devices each.

Broadcast and television video advertising formats used by advertisers in Europe in 2017, by device

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Release date

April 2017

Region

Europe

Survey time period

January to March 2017

Number of respondents

44 respondents

Method of interview

Online survey

Supplementary notes

* Refers to share of respondents who stated to use the format in question either 'frequently' or 'sometimes'.

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