This statistic shows the results of a 2017 survey among senior marketers on their expectations regarding work in the marketing sector in the United Kingdom (UK) by 2020. The survey found that 62 percent of respondents believed that marketers would reduce the number of agencies they work with within the next three years, while 73 percent agreed that real-time personalization of content would disrupt the agency landscape.
Share of respondents that agreed with the following statements on future marketing strategies in the United Kingdom (UK) 2017
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
MediaSense. (June 9, 2017). Share of respondents that agreed with the following statements on future marketing strategies in the United Kingdom (UK) 2017 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/726847/marketers-expectations-for-2020-in-the-uk/
MediaSense. "Share of respondents that agreed with the following statements on future marketing strategies in the United Kingdom (UK) 2017." Chart. June 9, 2017. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/726847/marketers-expectations-for-2020-in-the-uk/
MediaSense. (2017). Share of respondents that agreed with the following statements on future marketing strategies in the United Kingdom (UK) 2017. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/726847/marketers-expectations-for-2020-in-the-uk/
MediaSense. "Share of Respondents That Agreed with The following Statements on Future Marketing Strategies in The United Kingdom (Uk) 2017." Statista, Statista Inc., 9 Jun 2017, https://www.statista.com/statistics/726847/marketers-expectations-for-2020-in-the-uk/
MediaSense, Share of respondents that agreed with the following statements on future marketing strategies in the United Kingdom (UK) 2017 Statista, https://www.statista.com/statistics/726847/marketers-expectations-for-2020-in-the-uk/ (last visited December 22, 2024)
Share of respondents that agreed with the following statements on future marketing strategies in the United Kingdom (UK) 2017 [Graph], MediaSense, June 9, 2017. [Online]. Available: https://www.statista.com/statistics/726847/marketers-expectations-for-2020-in-the-uk/
