This statistic shows the results of a survey among marketers regarding whom their organizations planned to rely on most for strategic advice in data management in the United Kingdom (UK) by 2020. In 2017, the survey found that 54 percent of marketers stated that their organization would rely on in-house strategic advice for their data management.
Who will your organization rely on most for strategic advice in data management in 2020?*
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2015 survey
2017 survey
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* This question was phrased by the source as follows: "Who will your organization rely on most for strategic advice in the following areas? - Data management."
** The source does not specify the date of the survey.
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MediaSense. (June 9, 2017). Who will your organization rely on most for strategic advice in data management in 2020?* [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/726716/marketers-data-management-strategy-advice-sources-uk/
MediaSense. "Who will your organization rely on most for strategic advice in data management in 2020?*." Chart. June 9, 2017. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/726716/marketers-data-management-strategy-advice-sources-uk/
MediaSense. (2017). Who will your organization rely on most for strategic advice in data management in 2020?*. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/726716/marketers-data-management-strategy-advice-sources-uk/
MediaSense. "Who Will Your Organization Rely on Most for Strategic Advice in Data Management in 2020?*." Statista, Statista Inc., 9 Jun 2017, https://www.statista.com/statistics/726716/marketers-data-management-strategy-advice-sources-uk/
MediaSense, Who will your organization rely on most for strategic advice in data management in 2020?* Statista, https://www.statista.com/statistics/726716/marketers-data-management-strategy-advice-sources-uk/ (last visited July 22, 2024)
Who will your organization rely on most for strategic advice in data management in 2020?* [Graph], MediaSense, June 9, 2017. [Online]. Available: https://www.statista.com/statistics/726716/marketers-data-management-strategy-advice-sources-uk/