Amazon Prime Day revenue growth worldwide 2016-2023

Published by Daniela Coppola, Jul 20, 2023
In 2023, Amazon Prime Day sales increased by approximately 6.7 percent compared to the previous year. Total Prime Day sales in 2023 amounted to 12.9 billion U.S. dollars in the most recent iteration of the shopping event. Prime Day was created in 2015 to celebrate Amazon's 20th birthday, and shoppers need to be members of Amazon Prime to take advantage of the sales.

Year-on-year growth of global Amazon Prime Day sales from 2016 to 2023

CharacteristicYoY growth
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Statistic: Year-on-year growth of global Amazon Prime Day sales from 2016 to 2023

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Release date

July 2023

Region

Worldwide

Survey time period

2016 to 2023

Special properties

all figures are estimates

Supplementary notes

Growth % regarding 2016 to 2021 was calculated by Statista based on data provided by the source.

Prime Day was first launched in 2015. 2016 Prime Day was lasted only 24 hours and included less countries than the 2021 Prime Day, which included 20 counties and lasted 48 hours.

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