In 2023, Amazon Prime Day sales increased by approximately 6.7 percent compared to the previous year. Total Prime Day sales in 2023 amounted to 12.9 billion U.S. dollars in the most recent iteration of the shopping event. Prime Day was created in 2015 to celebrate Amazon's 20th birthday, and shoppers need to be members of Amazon Prime to take advantage of the sales.
Year-on-year growth of global Amazon Prime Day sales from 2016 to 2023
Growth % regarding 2016 to 2021 was calculated by Statista based on data provided by the source.
Prime Day was first launched in 2015. 2016 Prime Day was lasted only 24 hours and included less countries than the 2021 Prime Day, which included 20 counties and lasted 48 hours.
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Digital Commerce 360, & Statista. (July 18, 2023). Year-on-year growth of global Amazon Prime Day sales from 2016 to 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/726674/yoy-amazon-prime-day-growth/
Digital Commerce 360, und Statista. "Year-on-year growth of global Amazon Prime Day sales from 2016 to 2023." Chart. July 18, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/726674/yoy-amazon-prime-day-growth/
Digital Commerce 360, Statista. (2023). Year-on-year growth of global Amazon Prime Day sales from 2016 to 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/726674/yoy-amazon-prime-day-growth/
Digital Commerce 360, and Statista. "Year-on-year Growth of Global Amazon Prime Day Sales from 2016 to 2023." Statista, Statista Inc., 18 Jul 2023, https://www.statista.com/statistics/726674/yoy-amazon-prime-day-growth/
Digital Commerce 360 & Statista, Year-on-year growth of global Amazon Prime Day sales from 2016 to 2023 Statista, https://www.statista.com/statistics/726674/yoy-amazon-prime-day-growth/ (last visited December 22, 2024)
Year-on-year growth of global Amazon Prime Day sales from 2016 to 2023 [Graph], Digital Commerce 360, & Statista, July 18, 2023. [Online]. Available: https://www.statista.com/statistics/726674/yoy-amazon-prime-day-growth/
