This statistic shows the results of a survey on the expectations of UK marketers regarding critical media capabilities for business success by 2020. During the 2017 survey period, almost 80 percent of respondents stated that they believed data analytics and insight would be most critical for business success in 2020, up from 67 percent in 2015.
Which of the following media capabilities do you judge will be most critical to the success of your business in 2020?
Characteristic
2015 survey
2017 survey
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MediaSense. (June 9, 2017). Which of the following media capabilities do you judge will be most critical to the success of your business in 2020? [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/726672/marketers-critical-media-capabilities-for-business-success-uk/
MediaSense. "Which of the following media capabilities do you judge will be most critical to the success of your business in 2020?." Chart. June 9, 2017. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/726672/marketers-critical-media-capabilities-for-business-success-uk/
MediaSense. (2017). Which of the following media capabilities do you judge will be most critical to the success of your business in 2020?. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/726672/marketers-critical-media-capabilities-for-business-success-uk/
MediaSense. "Which of The following Media Capabilities Do You Judge Will Be Most Critical to The Success of Your Business in 2020?." Statista, Statista Inc., 9 Jun 2017, https://www.statista.com/statistics/726672/marketers-critical-media-capabilities-for-business-success-uk/
MediaSense, Which of the following media capabilities do you judge will be most critical to the success of your business in 2020? Statista, https://www.statista.com/statistics/726672/marketers-critical-media-capabilities-for-business-success-uk/ (last visited July 22, 2024)
Which of the following media capabilities do you judge will be most critical to the success of your business in 2020? [Graph], MediaSense, June 9, 2017. [Online]. Available: https://www.statista.com/statistics/726672/marketers-critical-media-capabilities-for-business-success-uk/