Women's reasons for switching deodorant brands in the U.S. 2017

Reasons for women switching deodorant brands in the United States as of May 2017

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Release date

June 2017

Region

United States

Survey time period

May 17 to 18, 2017

Number of respondents

924 respondents

Age group

18 years and older

Special properties

English speaking female population who buy deodorants

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "What would make you switch your usual deodorant brand?"
Multiple answers were possible.

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