Deodorants: women's loyalty to products in the UK 2017
This statistic shows the results of a 2017 survey in which female respondents in the United Kingdom (UK) were asked how often they purchase the same deodorant products. Among those surveyed, 30 percent see themselves as completely loyal deodorant users, always sticking to the same product. Around 27 percent position themselves in the middle of the scale, regarding themselves to be neither completely loyal to one product nor constantly trying out new ones.
