This statistic presents the share of consumers in the United States who found advertising on search engines to be helpful as of May 2017, broken down by age group. During the survey period, five percent of respondents aged 60 years and older had expressed that they found search engine advertising to be very helpful.
Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017, by age group
Question: How useful is advertising to you through the following channels? In other words, how often do you receive interesting information on new products and brands or special offers through advertising through this channel? [advertising on search engines]
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Statista Survey. (June 9, 2017). Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017, by age group [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/725974/us-consumer-opinion-search-advertising-helpful-age/
Statista Survey. "Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017, by age group." Chart. June 9, 2017. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/725974/us-consumer-opinion-search-advertising-helpful-age/
Statista Survey. (2017). Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017, by age group. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/725974/us-consumer-opinion-search-advertising-helpful-age/
Statista Survey. "Share of Consumers Who Found Advertising on Search Engines to Be Helpful in The United States as of May 2017, by Age Group." Statista, Statista Inc., 9 Jun 2017, https://www.statista.com/statistics/725974/us-consumer-opinion-search-advertising-helpful-age/
Statista Survey, Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017, by age group Statista, https://www.statista.com/statistics/725974/us-consumer-opinion-search-advertising-helpful-age/ (last visited December 21, 2024)
Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017, by age group [Graph], Statista Survey, June 9, 2017. [Online]. Available: https://www.statista.com/statistics/725974/us-consumer-opinion-search-advertising-helpful-age/
