Deodorants: reasons for switching brands among women in the UK 2017
This statistic shows the results of a 2017 survey in which female respondents from the United Kingdom (UK) were asked what would make them switch their usual deodorant brand. The most likely reason for switching brands is a deal on another brand, quoted by 30 percent of respondents. Other frequently cited reasons for brand switching are wanting to try something new (25 percent) and dissatisfaction with one's usual brand (22 percent).
