Deodorants: loyalty towards products among women in the UK 2017
This statistic shows the results of a 2017 survey in which female respondents from the United Kingdom (UK) were asked if they normally buy the same deodorants. The majority of respondents (56 percent) said they mostly purchase the same deodorants, while 33 percent always do. Around 11 percent of those surveyed consistently change the deodorants they buy.
