This statistic presents the share of consumers in the United States who found advertising in e-mail newsletters to be helpful as of May 2017, broken down by age group. During the survey period, four percent of respondents aged 60 years and older had expressed that they found advertising in e-mail newsletters as very helpful.
Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017, by age group
Question: How useful is advertising to you through the following channels? In other words, how often do you receive interesting information on new products and brands or special offers through advertising through this channel? [advertising in e-mail newsletters]
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Statista Survey. (June 9, 2017). Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017, by age group [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/725949/us-consumer-opinion-email-advertising-useful-age/
Statista Survey. "Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017, by age group." Chart. June 9, 2017. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/725949/us-consumer-opinion-email-advertising-useful-age/
Statista Survey. (2017). Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017, by age group. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/725949/us-consumer-opinion-email-advertising-useful-age/
Statista Survey. "Share of Consumers Who Found Advertising in E-mail Newsletters Helpful in The United States as of May 2017, by Age Group." Statista, Statista Inc., 9 Jun 2017, https://www.statista.com/statistics/725949/us-consumer-opinion-email-advertising-useful-age/
Statista Survey, Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017, by age group Statista, https://www.statista.com/statistics/725949/us-consumer-opinion-email-advertising-useful-age/ (last visited December 19, 2024)
Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017, by age group [Graph], Statista Survey, June 9, 2017. [Online]. Available: https://www.statista.com/statistics/725949/us-consumer-opinion-email-advertising-useful-age/
