This statistic presents the share of consumers in the United States who found bulk mail/direct mail advertising as of May 2017, broken down by age group. During the survey period, five percent of respondents aged 60 years and older had expressed that they found direct mail advertising to be very helpful.
Share of consumers who found bulk mail/direct mail advertising to be helpful in the United States as of May 2017, by age group
Question: How useful is advertising to you through the following channels? In other words, how often do you receive interesting information on new products and brands or special offers through advertising through this channel? [bulk mail/direct mail advertising]
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Statista Survey. (June 9, 2017). Share of consumers who found bulk mail/direct mail advertising to be helpful in the United States as of May 2017, by age group [Graph]. In Statista. Retrieved November 17, 2024, from https://www.statista.com/statistics/725937/us-consumer-opinion-direct-mail-advertising-helpful-age/
Statista Survey. "Share of consumers who found bulk mail/direct mail advertising to be helpful in the United States as of May 2017, by age group." Chart. June 9, 2017. Statista. Accessed November 17, 2024. https://www.statista.com/statistics/725937/us-consumer-opinion-direct-mail-advertising-helpful-age/
Statista Survey. (2017). Share of consumers who found bulk mail/direct mail advertising to be helpful in the United States as of May 2017, by age group. Statista. Statista Inc.. Accessed: November 17, 2024. https://www.statista.com/statistics/725937/us-consumer-opinion-direct-mail-advertising-helpful-age/
Statista Survey. "Share of Consumers Who Found Bulk Mail/Direct Mail Advertising to Be Helpful in The United States as of May 2017, by Age Group." Statista, Statista Inc., 9 Jun 2017, https://www.statista.com/statistics/725937/us-consumer-opinion-direct-mail-advertising-helpful-age/
Statista Survey, Share of consumers who found bulk mail/direct mail advertising to be helpful in the United States as of May 2017, by age group Statista, https://www.statista.com/statistics/725937/us-consumer-opinion-direct-mail-advertising-helpful-age/ (last visited November 17, 2024)
Share of consumers who found bulk mail/direct mail advertising to be helpful in the United States as of May 2017, by age group [Graph], Statista Survey, June 9, 2017. [Online]. Available: https://www.statista.com/statistics/725937/us-consumer-opinion-direct-mail-advertising-helpful-age/
