Ratio of luxury to non-luxury cosmetics bought by U.S. consumers 2017, by age

Published by
Dominique Petruzzi,
Feb 2, 2022
This statistic shows the ratio of luxury to mass-produced cosmetics purchased by women in the United States as of May 2017, sorted by age. According to the survey of women interested in beauty and cosmetics, 13 percent of those aged 60 and older said they believed three out of ten cosmetics they bought were luxury items.

Ratio of luxury to mass-produced cosmetics purchased by women in the United States as of May 2017, by age

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Release date

June 2017

Region

United States

Survey time period

May 16 to 18, 2017

Number of respondents

1,006 respondents

Age group

18 years and older

Special properties

U.S. females interested in beauty and/or cosmetics

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Out of any 10 cosmetics items that you buy, how many would you consider to be luxury goods?".
Percentage points which to not sum to 100 percent are probably due to rounding.

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Online behavior

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