Baby care: women's loyalty to brands in the United Kingdom (UK) 2017

Published by
Alexander Kunst,
Dec 20, 2019
This statistic shows the results of a 2017 survey in which female respondents in the United Kingdom (UK) were asked about how often they use baby care products from the same brand. Among those surveyed, 31 percent position themselves in the middle of the scale, regarding themselves to be neither completely loyal to one brand nor constantly trying out new ones.

Women's opinions on baby care brand loyalty in the United Kingdom (UK) in 2017*

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Release date

June 2017

Region

United Kingdom

Survey time period

May 18-22, 2017

Number of respondents

245 respondents

Age group

18 years and older

Special properties

English speaking female population; those who use baby care at least once a month

Method of interview

Online survey

Supplementary notes

* The full question asked in the survey was as follows: "[I always use the same brand of baby care. | I always try different baby care brands.] Please position yourself in regards to the following statements."

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