Baby care: reasons for switching brands among women in the UK 2017
This statistic shows the results of a 2017 survey in which female respondents from the United Kingdom (UK) were asked what would make them switch their usual baby care brand. The most likely reason for switching brands is due to a deal on another brand, quoted by 35 percent of respondents. Other frequently cited reasons for brand switching are wanting to try something new (33 percent) and one's usual brand being unavailable (28 percent).