During a survey carried out among content marketers from Denmark in 2021, 69 percent of respondents 53 percent of respondents stated that the quality of leads was one of the three most important KPIs to measure the success of content marketing. Amount of traffic to the website was named by 38 percent of interviewees.
Content marketing is a form of marketing focused on creating informative, advisory and entertaining content for a target audience in order to convince them of one's own company and their offer of service or their own brand.
KPIs marketers considered most important for measuring content marketing success in Denmark as of May 2021
top 3 box / among respondents who indicated that they worked with content marketing
Supplementary notes
This question was phrased by the source as follows: "Hvilke tre målepunkter er i din optik de vigtigste i vurderingen af jeres succes med content marketing?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Brand Movers. (October 4, 2021). KPIs marketers considered most important for measuring content marketing success in Denmark as of May 2021 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/724977/survey-on-the-use-of-success-measurement-for-content-marketing-in-denmark/
Brand Movers. "KPIs marketers considered most important for measuring content marketing success in Denmark as of May 2021." Chart. October 4, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/724977/survey-on-the-use-of-success-measurement-for-content-marketing-in-denmark/
Brand Movers. (2021). KPIs marketers considered most important for measuring content marketing success in Denmark as of May 2021. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/724977/survey-on-the-use-of-success-measurement-for-content-marketing-in-denmark/
Brand Movers. "Kpis Marketers Considered Most Important for Measuring Content Marketing Success in Denmark as of May 2021." Statista, Statista Inc., 4 Oct 2021, https://www.statista.com/statistics/724977/survey-on-the-use-of-success-measurement-for-content-marketing-in-denmark/
Brand Movers, KPIs marketers considered most important for measuring content marketing success in Denmark as of May 2021 Statista, https://www.statista.com/statistics/724977/survey-on-the-use-of-success-measurement-for-content-marketing-in-denmark/ (last visited December 21, 2024)
KPIs marketers considered most important for measuring content marketing success in Denmark as of May 2021 [Graph], Brand Movers, October 4, 2021. [Online]. Available: https://www.statista.com/statistics/724977/survey-on-the-use-of-success-measurement-for-content-marketing-in-denmark/
