During a survey carried out among content marketers from Denmark in 2021, 69 percent of respondents 53 percent of respondents stated that the quality of leads was one of the three most important KPIs to measure the success of content marketing. Amount of traffic to the website was named by 38 percent of interviewees.
Content marketing is a form of marketing focused on creating informative, advisory and entertaining content for a target audience in order to convince them of one's own company and their offer of service or their own brand.
KPIs marketers considered most important for measuring content marketing success in Denmark as of May 2021
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KPIs marketers considered most important for measuring content marketing success in Denmark as of May 2021
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top 3 box / among respondents who indicated that they worked with content marketing
Supplementary notes
This question was phrased by the source as follows: "Hvilke tre målepunkter er i din optik de vigtigste i vurderingen af jeres succes med content marketing?"
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Brand Movers. (October 4, 2021). KPIs marketers considered most important for measuring content marketing success in Denmark as of May 2021 [Graph]. In Statista. Retrieved May 16, 2025, from https://www.statista.com/statistics/724977/survey-on-the-use-of-success-measurement-for-content-marketing-in-denmark/
Brand Movers. "KPIs marketers considered most important for measuring content marketing success in Denmark as of May 2021." Chart. October 4, 2021. Statista. Accessed May 16, 2025. https://www.statista.com/statistics/724977/survey-on-the-use-of-success-measurement-for-content-marketing-in-denmark/
Brand Movers. (2021). KPIs marketers considered most important for measuring content marketing success in Denmark as of May 2021. Statista. Statista Inc.. Accessed: May 16, 2025. https://www.statista.com/statistics/724977/survey-on-the-use-of-success-measurement-for-content-marketing-in-denmark/
Brand Movers. "Kpis Marketers Considered Most Important for Measuring Content Marketing Success in Denmark as of May 2021." Statista, Statista Inc., 4 Oct 2021, https://www.statista.com/statistics/724977/survey-on-the-use-of-success-measurement-for-content-marketing-in-denmark/
Brand Movers, KPIs marketers considered most important for measuring content marketing success in Denmark as of May 2021 Statista, https://www.statista.com/statistics/724977/survey-on-the-use-of-success-measurement-for-content-marketing-in-denmark/ (last visited May 16, 2025)
KPIs marketers considered most important for measuring content marketing success in Denmark as of May 2021 [Graph], Brand Movers, October 4, 2021. [Online]. Available: https://www.statista.com/statistics/724977/survey-on-the-use-of-success-measurement-for-content-marketing-in-denmark/
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