This statistic shows the results of a survey among organizations on obtaining knowledge about primary target groups in Denmark in 2017, by marketing techniques. During the survey period, 48 percent of Danish respondents stated that their organization used feedback from staff as a technique to obtain knowledge about their primary target groups. Most of individuals interviewed stated to check social media.
Which techniques does your organization use in order to obtain knowledge about your primary target groups?
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Which techniques does your organization use in order to obtain knowledge about your primary target groups?
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readers of Dansk Markedsføring's website (markedsforing.dk), recipients of Brand Movers' newsletter, as well as surveyed individuals via the social media Twitter, Facebook and LinkedIn
Supplementary notes
This question was phrased by the source as follows: "Hvilke teknikker bruger din organisation til at opnå viden om jeres primære målgrupper?"
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Brand Movers. (April 21, 2017). Which techniques does your organization use in order to obtain knowledge about your primary target groups? [Graph]. In Statista. Retrieved April 10, 2025, from https://www.statista.com/statistics/724947/survey-on-obtaining-knowledge-about-target-groups-in-denmark/
Brand Movers. "Which techniques does your organization use in order to obtain knowledge about your primary target groups?." Chart. April 21, 2017. Statista. Accessed April 10, 2025. https://www.statista.com/statistics/724947/survey-on-obtaining-knowledge-about-target-groups-in-denmark/
Brand Movers. (2017). Which techniques does your organization use in order to obtain knowledge about your primary target groups?. Statista. Statista Inc.. Accessed: April 10, 2025. https://www.statista.com/statistics/724947/survey-on-obtaining-knowledge-about-target-groups-in-denmark/
Brand Movers. "Which Techniques Does Your Organization Use in Order to Obtain Knowledge about Your Primary Target Groups?." Statista, Statista Inc., 21 Apr 2017, https://www.statista.com/statistics/724947/survey-on-obtaining-knowledge-about-target-groups-in-denmark/
Brand Movers, Which techniques does your organization use in order to obtain knowledge about your primary target groups? Statista, https://www.statista.com/statistics/724947/survey-on-obtaining-knowledge-about-target-groups-in-denmark/ (last visited April 10, 2025)
Which techniques does your organization use in order to obtain knowledge about your primary target groups? [Graph], Brand Movers, April 21, 2017. [Online]. Available: https://www.statista.com/statistics/724947/survey-on-obtaining-knowledge-about-target-groups-in-denmark/
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