This statistic shows the results of a survey displaying the share of organizations with dedicated staff for content marketing in Denmark in 2017. During the survey period, 24 percent of Danish respondents stated that their organization has a separate department devoted solely to content marketing.
Content marketing is a form of marketing focused on creating informative, advisory and entertaining content for a target audience in order to convince them of one's own company and their offer of service or their own brand.
Does your organization have a dedicated group of employees for content marketing?
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Does your organization have a dedicated group of employees for content marketing?
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readers of Dansk Markedsføring's website (markedsforing.dk), recipients of Brand Movers' newsletter, as well as surveyed individuals via the social media Twitter, Facebook and LinkedIn
Supplementary notes
This question was phrased by the source as follows: "Har organisationen en dedikeret gruppe af medarbejdere til content marketing?"
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Brand Movers. (April 21, 2017). Does your organization have a dedicated group of employees for content marketing? [Graph]. In Statista. Retrieved April 16, 2025, from https://www.statista.com/statistics/724909/share-of-organizations-with-dedicated-staff-for-content-marketing-in-denmark/
Brand Movers. "Does your organization have a dedicated group of employees for content marketing?." Chart. April 21, 2017. Statista. Accessed April 16, 2025. https://www.statista.com/statistics/724909/share-of-organizations-with-dedicated-staff-for-content-marketing-in-denmark/
Brand Movers. (2017). Does your organization have a dedicated group of employees for content marketing?. Statista. Statista Inc.. Accessed: April 16, 2025. https://www.statista.com/statistics/724909/share-of-organizations-with-dedicated-staff-for-content-marketing-in-denmark/
Brand Movers. "Does Your Organization Have a Dedicated Group of Employees for Content Marketing?." Statista, Statista Inc., 21 Apr 2017, https://www.statista.com/statistics/724909/share-of-organizations-with-dedicated-staff-for-content-marketing-in-denmark/
Brand Movers, Does your organization have a dedicated group of employees for content marketing? Statista, https://www.statista.com/statistics/724909/share-of-organizations-with-dedicated-staff-for-content-marketing-in-denmark/ (last visited April 16, 2025)
Does your organization have a dedicated group of employees for content marketing? [Graph], Brand Movers, April 21, 2017. [Online]. Available: https://www.statista.com/statistics/724909/share-of-organizations-with-dedicated-staff-for-content-marketing-in-denmark/
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