This statistic shows the results of a survey on elements contained in content marketing strategies in Denmark in 2017. During the survey period, 44 percent of Danish respondents stated that an editorial mission statement was an element contained in the content marketing strategy of their respective companies. Most of the companies (77 percent) had a plan to apply content marketing as a continuous business strategy.
Content marketing is a form of marketing focused on creating informative, advisory and entertaining content for a target audience in order to convince them of one's own company and their offer of service or their own brand.
Which elements are contained in your content marketing strategy?
readers of Dansk Markedsføring's website (markedsforing.dk), recipients of Brand Movers' newsletter, as well as surveyed individuals via the social media Twitter, Facebook and LinkedIn
Supplementary notes
This question was phrased by the source as follows: "Hvilke elementer indeholder
jeres content marketing-strategi?"
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Brand Movers. (April 21, 2017). Which elements are contained in your content marketing strategy? [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/724892/survey-on-elements-contained-in-content-marketing-strategies-in-denmark/
Brand Movers. "Which elements are contained in your content marketing strategy?." Chart. April 21, 2017. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/724892/survey-on-elements-contained-in-content-marketing-strategies-in-denmark/
Brand Movers. (2017). Which elements are contained in your content marketing strategy?. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/724892/survey-on-elements-contained-in-content-marketing-strategies-in-denmark/
Brand Movers. "Which Elements Are Contained in Your Content Marketing Strategy?." Statista, Statista Inc., 21 Apr 2017, https://www.statista.com/statistics/724892/survey-on-elements-contained-in-content-marketing-strategies-in-denmark/
Brand Movers, Which elements are contained in your content marketing strategy? Statista, https://www.statista.com/statistics/724892/survey-on-elements-contained-in-content-marketing-strategies-in-denmark/ (last visited November 23, 2024)
Which elements are contained in your content marketing strategy? [Graph], Brand Movers, April 21, 2017. [Online]. Available: https://www.statista.com/statistics/724892/survey-on-elements-contained-in-content-marketing-strategies-in-denmark/
