This statistic shows the results of a 2017 survey in which female respondents in the United Kingdom (UK) were asked about how often they purchase the same facial masks, peeling, serum and treatment products. Among those surveyed, 12 percent see themselves as completely facial care users, always sticking to the same product. Meanwhile, the largest proportion of respondents (42 percent) position themselves in the middle of the scale, regarding themselves to be neither completely loyal to one product nor constantly trying out new ones.
Female customers' opinions on facial masks, peeling, serum and treatments product loyalty in the United Kingdom (UK) in 2017*
English speaking female population; those who facial masks, peeling, serum or treatments at least once a month
Method of interview
Online survey
Supplementary notes
*The full question asked in the survey was as follows: "Please position yourself in regards to the following statements. [I always use the same masks, peeling, serum and treatments product. | I always try different masks, peeling, serum and treatments products.]"
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Statista. (June 1, 2017). Female customers' opinions on facial masks, peeling, serum and treatments product loyalty in the United Kingdom (UK) in 2017* [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/724842/women-s-face-serum-and-treatments-product-loyalty-united-kingdom-uk/
Statista. "Female customers' opinions on facial masks, peeling, serum and treatments product loyalty in the United Kingdom (UK) in 2017*." Chart. June 1, 2017. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/724842/women-s-face-serum-and-treatments-product-loyalty-united-kingdom-uk/
Statista. (2017). Female customers' opinions on facial masks, peeling, serum and treatments product loyalty in the United Kingdom (UK) in 2017*. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/724842/women-s-face-serum-and-treatments-product-loyalty-united-kingdom-uk/
Statista. "Female Customers' Opinions on Facial Masks, Peeling, Serum and Treatments Product Loyalty in The United Kingdom (Uk) in 2017*." Statista, Statista Inc., 1 Jun 2017, https://www.statista.com/statistics/724842/women-s-face-serum-and-treatments-product-loyalty-united-kingdom-uk/
Statista, Female customers' opinions on facial masks, peeling, serum and treatments product loyalty in the United Kingdom (UK) in 2017* Statista, https://www.statista.com/statistics/724842/women-s-face-serum-and-treatments-product-loyalty-united-kingdom-uk/ (last visited December 22, 2024)
Female customers' opinions on facial masks, peeling, serum and treatments product loyalty in the United Kingdom (UK) in 2017* [Graph], Statista, June 1, 2017. [Online]. Available: https://www.statista.com/statistics/724842/women-s-face-serum-and-treatments-product-loyalty-united-kingdom-uk/
