This statistic shows the results of a 2017 survey in which female respondents in the United Kingdom (UK) were asked about how often they use facial masks, peeling, serum and treatments from the same brand. Among those surveyed, 42 percent position themselves in the middle of the scale, regarding themselves to be neither completely loyal to one brand nor constantly trying out new ones.
Opinions on loyalty to facial masks, peelings, serums and treatments brands among women in the United Kingdom (UK) in 2017*
English speaking female population; those who use facial masks, peelings, serums or treatements at least once a month
Method of interview
Online survey
Supplementary notes
*The full question asked in the survey was as follows: "Please position yourself in regards to the following statements. [I always use the same brand of masks, peeling, serum and treatments. | I always try different masks, peeling, serum and treatments brands.]"
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Statista. (June 1, 2017). Opinions on loyalty to facial masks, peelings, serums and treatments brands among women in the United Kingdom (UK) in 2017* [Graph]. In Statista. Retrieved December 27, 2024, from https://www.statista.com/statistics/724839/women-s-face-serum-and-treatments-brand-loyalty-united-kingdom-uk/
Statista. "Opinions on loyalty to facial masks, peelings, serums and treatments brands among women in the United Kingdom (UK) in 2017*." Chart. June 1, 2017. Statista. Accessed December 27, 2024. https://www.statista.com/statistics/724839/women-s-face-serum-and-treatments-brand-loyalty-united-kingdom-uk/
Statista. (2017). Opinions on loyalty to facial masks, peelings, serums and treatments brands among women in the United Kingdom (UK) in 2017*. Statista. Statista Inc.. Accessed: December 27, 2024. https://www.statista.com/statistics/724839/women-s-face-serum-and-treatments-brand-loyalty-united-kingdom-uk/
Statista. "Opinions on Loyalty to Facial Masks, Peelings, Serums and Treatments Brands among Women in The United Kingdom (Uk) in 2017*." Statista, Statista Inc., 1 Jun 2017, https://www.statista.com/statistics/724839/women-s-face-serum-and-treatments-brand-loyalty-united-kingdom-uk/
Statista, Opinions on loyalty to facial masks, peelings, serums and treatments brands among women in the United Kingdom (UK) in 2017* Statista, https://www.statista.com/statistics/724839/women-s-face-serum-and-treatments-brand-loyalty-united-kingdom-uk/ (last visited December 27, 2024)
Opinions on loyalty to facial masks, peelings, serums and treatments brands among women in the United Kingdom (UK) in 2017* [Graph], Statista, June 1, 2017. [Online]. Available: https://www.statista.com/statistics/724839/women-s-face-serum-and-treatments-brand-loyalty-united-kingdom-uk/
