This statistic shows the results of a 2017 survey in which female respondents in the United Kingdom (UK) were asked about how important brands are to them when purchasing facial skin care (day time skin care, eye care etc.) products. Among those surveyed, the largest proportion (33 percent) said they only consider buying skin care from brands that they trust. In contrast, 5 percent of respondents claimed that brands do not matter to them when it comes to purchasing such products.
Female consumers' opinions on skin care (day time skin care, eye care etc.) brand importance in the United Kingdom (UK) in 2017*
English speaking female population; those who use facial skin care at least once a month
Method of interview
Online survey
Supplementary notes
*The full question asked in the survey was as follows: "Please position yourself in regards to the following statements. [I only buy skin care (day time skin care, eye care etc.) brands that I trust. | When it comes to skin care (day time skin care, eye care etc.), brands do not matter to me.] "
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Statista. (June 1, 2017). Female consumers' opinions on skin care (day time skin care, eye care etc.) brand importance in the United Kingdom (UK) in 2017* [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/724825/women-s-skin-care-brand-importance-united-kingdom-uk/
Statista. "Female consumers' opinions on skin care (day time skin care, eye care etc.) brand importance in the United Kingdom (UK) in 2017*." Chart. June 1, 2017. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/724825/women-s-skin-care-brand-importance-united-kingdom-uk/
Statista. (2017). Female consumers' opinions on skin care (day time skin care, eye care etc.) brand importance in the United Kingdom (UK) in 2017*. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/724825/women-s-skin-care-brand-importance-united-kingdom-uk/
Statista. "Female Consumers' Opinions on Skin Care (Day Time Skin Care, Eye Care Etc.) Brand Importance in The United Kingdom (Uk) in 2017*." Statista, Statista Inc., 1 Jun 2017, https://www.statista.com/statistics/724825/women-s-skin-care-brand-importance-united-kingdom-uk/
Statista, Female consumers' opinions on skin care (day time skin care, eye care etc.) brand importance in the United Kingdom (UK) in 2017* Statista, https://www.statista.com/statistics/724825/women-s-skin-care-brand-importance-united-kingdom-uk/ (last visited December 21, 2024)
Female consumers' opinions on skin care (day time skin care, eye care etc.) brand importance in the United Kingdom (UK) in 2017* [Graph], Statista, June 1, 2017. [Online]. Available: https://www.statista.com/statistics/724825/women-s-skin-care-brand-importance-united-kingdom-uk/
