Face care: reasons for switching brands among women in the UK 2017
This statistic shows the results of a 2017 survey in which female respondents from the United Kingdom (UK) were asked what would make them switch their usual face care brand. The most likely reason for switching brands is wanting to try something new, quoted by 29 percent of respondents. Other frequently cited reasons for brand switching are dissatisfaction with one's usual brand (27 percent) and deals on other brands (25 percent).
