Share of active loyalty program memberships in the U.S. 2006-2016

Published by
Julia Faria,
Mar 15, 2023
This statistic shows the share of active memberships among total individual loyalty program memberships in the United States from 2006 to 2016. It was found that between 2014 and 2016 the share of active loyalty program memberships in the U.S. had grown from 42 to 46 percent.

Share of active memberships in total individual loyalty program memberships in the United States from 2006 to 2016

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Release date

July 2017

Region

United States

Survey time period

2006 to 2016

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Topics

Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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