U.S. e-commerce dollar share of total FMCG sales 2017, by category

Published by
Stephanie Chevalier,
Feb 13, 2024
This graph shows the share of e-commerce in total sales of selected FMCG categories in the United States as of April 2017. During the measured period, online beauty care sales accounted for 28 percent of total beauty care sales in the United States.

E-commerce as percentage of total FMCG sales in the United States as of April 2017, by category

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Release date

June 2017

Region

United States

Survey time period

52 weeks ending April 29, 2017

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Overview

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Enterprise usage

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Product categories

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Consumer behavior

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