This statistic shows the results of a 2017 survey in which female make-up wearers in the United Kingdom (UK) were asked about how important brands are to them when purchasing eye make-up products (mascara, eye shadow, eyeliner etc.). Among those surveyed, 23 percent said they only consider buying eye make-up products from brands that they trust. In contrast, 7 percent of respondents claimed that brands do not matter to them when it comes to purchasing such products. The largest proportion of respondents (31 percent) position themselves in the middle of this scale.
Female consumers' opinions on eye make-up (mascara, eye shadow, eyeliner etc.) brand importance in the United Kingdom (UK) in 2017*
Characteristic
Share of respondents
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English speaking female population; those who use eye make-up at least once a month
Method of interview
Online survey
Supplementary notes
*The full question asked in the survey was as follows: "Please position yourself in regards to the following statements. [I only buy eye makeup (mascara, eye shadow, eyeliner etc.) brands that I trust. | When it comes to eye makeup (mascara, eye shadow, eyeliner etc.), brands do not matter to me.]"
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Statista. (June 1, 2017). Female consumers' opinions on eye make-up (mascara, eye shadow, eyeliner etc.) brand importance in the United Kingdom (UK) in 2017* [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/724034/women-s-eye-make-up-brand-importance-united-kingdom-uk/
Statista. "Female consumers' opinions on eye make-up (mascara, eye shadow, eyeliner etc.) brand importance in the United Kingdom (UK) in 2017*." Chart. June 1, 2017. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/724034/women-s-eye-make-up-brand-importance-united-kingdom-uk/
Statista. (2017). Female consumers' opinions on eye make-up (mascara, eye shadow, eyeliner etc.) brand importance in the United Kingdom (UK) in 2017*. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/724034/women-s-eye-make-up-brand-importance-united-kingdom-uk/
Statista. "Female Consumers' Opinions on Eye Make-up (Mascara, Eye Shadow, Eyeliner Etc.) Brand Importance in The United Kingdom (Uk) in 2017*." Statista, Statista Inc., 1 Jun 2017, https://www.statista.com/statistics/724034/women-s-eye-make-up-brand-importance-united-kingdom-uk/
Statista, Female consumers' opinions on eye make-up (mascara, eye shadow, eyeliner etc.) brand importance in the United Kingdom (UK) in 2017* Statista, https://www.statista.com/statistics/724034/women-s-eye-make-up-brand-importance-united-kingdom-uk/ (last visited July 22, 2024)
Female consumers' opinions on eye make-up (mascara, eye shadow, eyeliner etc.) brand importance in the United Kingdom (UK) in 2017* [Graph], Statista, June 1, 2017. [Online]. Available: https://www.statista.com/statistics/724034/women-s-eye-make-up-brand-importance-united-kingdom-uk/
