This statistic shows the results of a 2017 survey in which female make-up wearers in the United Kingdom (UK) were asked about how often they purchase the same eye make-up products (mascara, eye shadow, eyeliner etc.). Among those surveyed, 14 percent see themselves as completely loyal eye make-up users, always sticking to the same product. Meanwhile, the largest proportion of respondents (37 percent) position themselves in the middle of the scale, regarding themselves to be neither completely loyal to one product nor constantly trying out new ones.
Female customers' opinions on eye make-up (mascara, eye shadow, eyeliner etc.) product loyalty in the United Kingdom (UK) in 2017*
English speaking female population; those who use eye make-up at least once a month
Method of interview
Online survey
Supplementary notes
*The full question asked in the survey was as follows: "Please position yourself in regards to the following statements. [I always use the same eye makeup (mascara, eye shadow, eyeliner etc.) product. | I always try different eye makeup (mascara, eye shadow, eyeliner etc.) product."
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Statista. (June 1, 2017). Female customers' opinions on eye make-up (mascara, eye shadow, eyeliner etc.) product loyalty in the United Kingdom (UK) in 2017* [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/724021/women-s-eye-make-up-product-loyalty-united-kingdom-uk/
Statista. "Female customers' opinions on eye make-up (mascara, eye shadow, eyeliner etc.) product loyalty in the United Kingdom (UK) in 2017*." Chart. June 1, 2017. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/724021/women-s-eye-make-up-product-loyalty-united-kingdom-uk/
Statista. (2017). Female customers' opinions on eye make-up (mascara, eye shadow, eyeliner etc.) product loyalty in the United Kingdom (UK) in 2017*. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/724021/women-s-eye-make-up-product-loyalty-united-kingdom-uk/
Statista. "Female Customers' Opinions on Eye Make-up (Mascara, Eye Shadow, Eyeliner Etc.) Product Loyalty in The United Kingdom (Uk) in 2017*." Statista, Statista Inc., 1 Jun 2017, https://www.statista.com/statistics/724021/women-s-eye-make-up-product-loyalty-united-kingdom-uk/
Statista, Female customers' opinions on eye make-up (mascara, eye shadow, eyeliner etc.) product loyalty in the United Kingdom (UK) in 2017* Statista, https://www.statista.com/statistics/724021/women-s-eye-make-up-product-loyalty-united-kingdom-uk/ (last visited December 21, 2024)
Female customers' opinions on eye make-up (mascara, eye shadow, eyeliner etc.) product loyalty in the United Kingdom (UK) in 2017* [Graph], Statista, June 1, 2017. [Online]. Available: https://www.statista.com/statistics/724021/women-s-eye-make-up-product-loyalty-united-kingdom-uk/
