This statistic shows the results of a 2017 survey in which female make-up wearers in the United Kingdom (UK) were asked about how often they use eye make-up products (mascara, eye shadow, eyeliner etc.) from the same brand. Out of those surveyed, 39 percent position themselves in the middle of the scale, regarding themselves to be neither completely loyal to one brand nor constantly trying out new ones
Women's opinions on eye make-up (mascara, eye shadow, eyeliner etc.) brand loyalty in the United Kingdom (UK) in 2017*
English speaking female population; those who use eye make-up at least once a month
Method of interview
Online survey
Supplementary notes
*The full question asked in the survey was as follows: "Please position yourself in regards to the following statements. [I always use the same brand of eye makeup (mascara, eye shadow, eyeliner etc.). | I always try different eye makeup (mascara, eye shadow, eyeliner etc.) brands"
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Statista. (June 1, 2017). Women's opinions on eye make-up (mascara, eye shadow, eyeliner etc.) brand loyalty in the United Kingdom (UK) in 2017* [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/724015/women-s-eye-make-up-brand-loyalty-united-kingdom-uk/
Statista. "Women's opinions on eye make-up (mascara, eye shadow, eyeliner etc.) brand loyalty in the United Kingdom (UK) in 2017*." Chart. June 1, 2017. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/724015/women-s-eye-make-up-brand-loyalty-united-kingdom-uk/
Statista. (2017). Women's opinions on eye make-up (mascara, eye shadow, eyeliner etc.) brand loyalty in the United Kingdom (UK) in 2017*. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/724015/women-s-eye-make-up-brand-loyalty-united-kingdom-uk/
Statista. "Women's Opinions on Eye Make-up (Mascara, Eye Shadow, Eyeliner Etc.) Brand Loyalty in The United Kingdom (Uk) in 2017*." Statista, Statista Inc., 1 Jun 2017, https://www.statista.com/statistics/724015/women-s-eye-make-up-brand-loyalty-united-kingdom-uk/
Statista, Women's opinions on eye make-up (mascara, eye shadow, eyeliner etc.) brand loyalty in the United Kingdom (UK) in 2017* Statista, https://www.statista.com/statistics/724015/women-s-eye-make-up-brand-loyalty-united-kingdom-uk/ (last visited December 03, 2024)
Women's opinions on eye make-up (mascara, eye shadow, eyeliner etc.) brand loyalty in the United Kingdom (UK) in 2017* [Graph], Statista, June 1, 2017. [Online]. Available: https://www.statista.com/statistics/724015/women-s-eye-make-up-brand-loyalty-united-kingdom-uk/
